IPL's Alphonso fans

Sanjay Manjrekar makes an interesting observation on Cricinfo:

I have just discovered there is this new group of Twenty20 cricket fans who are just IPL cricket fans. These are fans who do not really care too much for Twenty20 cricket: given a choice between an India-South Africa Twenty20 game or a Mumbai Indians v Kolkata Knight Riders, these are guys who will go for the IPL game. These are people who perhaps have little knowledge of what has happened in the last international cricket series in India but have great knowledge of the IPL teams. They suddenly sprout up around March-April just like the famous Alphonso mangoes of Western India that come into season around the same time.