Cheerleaders are new face of ads

Perhaps it would have been better to use cheer girls. Don't see too many men being paid to cheer.

“We would not have used cheerleaders in season one because the idea hadn't caught on and they generated controversy,” said Rajiv Rao, national creative director of Ogilvy and Mather Pvt. Ltd, the advertising agency behind the ZooZoo ads.

“But now cheerleaders have managed to make their way into Indian sports and the general acceptance is a clear reflection of India’s evolving mindset and culture,” Rao said.

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