Cheerleaders are new face of ads

Perhaps it would have been better to use cheer girls. Don't see too many men being paid to cheer.

“We would not have used cheerleaders in season one because the idea hadn't caught on and they generated controversy,” said Rajiv Rao, national creative director of Ogilvy and Mather Pvt. Ltd, the advertising agency behind the ZooZoo ads.

“But now cheerleaders have managed to make their way into Indian sports and the general acceptance is a clear reflection of India’s evolving mindset and culture,” Rao said.

More on livemint.com

IPL skirt-o-meter

IPL skirt-o-meter- Hindustan Times

Feeds:

Subscribe to IPL Match Highlights

Subscribe to IPL Man of the Match

IPL fielding positions

IPL fielding positions

Posted using ShareThis

What do you want her to do?

A cheerleader either performs or turns down requests made to her. Well, some stuff is totally out of bounds. Or maybe not. And mind you, she's selfish. She'll drink beer if told to but dare you ask her to offer you one. Ah, try, since you are so keen on being refused. Do tell us any cool things you managed to successfully request out of sheer boredom.

Try your luck at http://www.kingfisherworld.com/ipl/make_dance.htm



Feeds:
Subscribe to IPL Match Highlights
Subscribe to IPL Man of the Match

A cheerleading treat